A logo can make a QR code feel like part of a design instead of an afterthought. The important part is preserving enough of the code for a phone camera to read it reliably.
Start with the final destination
Enter the complete https:// address you want the QR code to open. A static QR code stores that exact address, so changing the destination later means creating and printing a new code.
Use a simple, readable logo
Choose a PNG, JPG, or WebP image with a clear silhouette. A square logo usually fits best. Avoid tiny lettering and intricate details that disappear at small sizes.
Keep strong contrast
Dark modules on a light background remain the safest choice. Brand colors can work well, but foreground and background colors still need clear separation.
Verify the exported file
Made to Scan independently decodes each PNG and SVG before allowing the download. That confirms the digital file contains the intended destination, but production can introduce new variables.
Test the finished print
Print a sample at its final size and scan it from several distances, angles, and lighting conditions. Test with more than one phone before producing a full run.